AWS seems to have seen the writing on the wall and has already launched a European Soverign Cloud -- a separate partition like they have for GovCloud and China.

I am guessing other hyperscalers must be doing the same?

Are we seeing a strong aversion among EU companies to use these offerings from US firms (AWS, Google, Microsoft) and viable competition emerging from Europe?

The selling point of many offerings from current market leaders is that they have the widest array of services especially easy to expand into say datalake, BI or AI/ML experiments and production workloads starting from a core IaaS only setup one might have after migrating off own datacenter. I wonder if there are lesser known players positioning themselves in this space -- with managed services in platform/application space. Curious to know some examples.