> I like it how everyone says that, but there is no european cloud operator able to offer what AWS/GCP/Azure offer.
But there is also no requirement for... most of their specific offering to start an online business.
Some people seem to miss this in the picture: you _can_ build without them, outside of them, and fund equivalent technology development while staying outside of them.
It's a matter of strategy and of choice.
It's also a matter of "how easy is to find people that are good with X, Y, Z" where X, Y, Z are some niche technologies or offerings compared to the more wildly used ones.
You can start a business in your laundry room if you know how to set up servers and get internet and stuff. But that's gonna be you and maybe a few "hobbyists" that might want to join on that endeavor, but the rest of developers or admins will want to stay far away from that.
Optimizing your business for how is easy is to find talent is also a matter of strategy.