Its not ironic, its perfect business sense. 10 years ago they gave a shit about gamers and streamers as they were their main market. Now its all about AI server hardware, and they are fighting off international mega clients who all want to secure their chip output for years to come.
Why would Nvidia give 2 hoots about a living room streaming box now?
Because having all your eggs in one basket (GPUs), especially when that basket is artificially huge and likely to crumble, (AI Bubble), is a TERRIBLE idea?
Streaming games as well.
They do seem to keep building devices for individual use, if not for home, like their new workstation at home for computers.