You know this is just marketing right? Apple gives zero fucks about security. They just use it to lock competitors out of their gardens and preach a holier-than-thou attitude about it.
All while slowly stuffing (more?) ads into their software.
In a lot of ways Apple is as aligned to data privacy the same way other "platforms" are: to gatekeep the user data behind their ad service. It's better than selling your data, maybe, but you're still being tracked and monitored.
> Apple gives zero fucks about security.
Hyperbole doesn’t help your point. They definitely care about security, their profits depend on it.
You can't sell cell phones and "not care about security". There are these things called government regulators that won't let you sell them anymore if security issues happen.