alt Hacker NewsApple's ad revenue was 1% of its total in 2024. It was estimated to be 2-3% in 2025.
https://www.apple.com/newsroom/pdfs/fy2024-q4/FY24_Q4_Consol...
https://www.macrumors.com/2025/10/30/apple-4q-2025-earnings/
Replies
lern_too_spel • today at 1:49 AM
The point is that Apple will make money any way that it can, including ads. That's why iOS privacy is worse than its competitors. You can't install an app without telling Apple because if you could, Apple wouldn't be able to monetize you as well. You can't get your location without also telling Apple because if you could, Apple wouldn't be able to build its location services as easily. No such problems on Android.
Their net profit was a little over $100 billion last fiscal year. They get $20 Billion+ in pure profit from Google being their default search engine.
That’s 20% of their profit