I don't how it was when Apple was a start-up, but I have never considered macOS or Apple Office suites as "free" or cheap - the way I rationalised purchasing an Apple device was by telling myself that Apple hardwares are overpriced because it includes the price of the accompanying software. Of course, now, as Apple slowly shifts to a hybrid subscription model, you will of course be continually paying for Apple software ...

They forgot to mention that the growing software library is also shrinking as they deprecate support for older OS versions and hardware. On the one hand they go to heroic lengths (fat binaries, Rosetta 2) to enable a migration to a new hardware platform but get bored in ~5 years and drop support.

"Growing software library" it ain't.