I mean, I think it's cultural. In US it seems like everyone has an iphone, it's almost kinda quirky not to have one. But in some other places, an iPhone is more than your monthly salary - having one is definitely a symbol of status. Less so than it used to be, but it still has that.

Admittedly, I hate companies that live off their marketing. Nintendo, Disney, Apple. I hate that these companies can weaponize psychology against humans.

Function > Form.

I think its a Hero Complex, if Jung is correct.