If a user gets ongoing value from software it makes sense for them to be willing to pay ongoing for that value. What users need is that the value they get from a product is more than the money they are trading for it. A one off license would be the result of a race to the bottom due to competition.
Sure, if there is increasing or evolving utility being offered. But it’s also fair to charge for upgrades in that case.
If I get ongoing value from my fully paid off car, should I keep paying the OEM? How about my house or my bike or my shoes? My toilet (huge ROI on this one)? My fridge?? Why do we feel that software gets to impose this ridiculous SaaS model? The only real answer is "because they can", not because it's helping anyone.
Reality is that many modern software developments have plenty in common with designing a toilet. You spend time identifying the problem statement, how you can differentiate yourself, prototype it, work out the bugs, ship the final product, and let sales teams move the product. The difference is the toilet can't be turned into a SaaS (yet) and, if it ever could, that would break functionality because you're supposed to poop in it, not have it poop on you.
Because I ate food each day between 1 July 2013 – 31 July 2013, I didn't starve and die. I am receiving ongoing benefit from not being dead. Should I continue paying for all that food?