You assume Microsoft is interested in offering Windows as a primary consumer product, and not the coercive cross-selling platform that W11 is for Microsoft's higher-margin cloud products. This assumption is wrong.
As an OS, Windows died with 10.
Died? It’s been working perfectly fine for me for years now.
Their customers for Windows are enterprises, OEM's, Azure users and now advertisers. Direct consumers probably don't register in any internal reports.