alt Hacker NewsI'm shocked they didn't stash "defender" in there somehow. I used to joke that one name they'd rebrand the start menu as "defender for application launching" and rebrand the power button as "defender for powering on."
I'm shocked they didn't stash "defender" in there somehow. I used to joke that one name they'd rebrand the start menu as "defender for application launching" and rebrand the power button as "defender for powering on."
Microsoft's brands are historical markers. There's an era when a new Microsoft product is .NET, and an era when it's Azure, and one where it's 365 etc. If you have a new Doodad, if you say "Microsoft Doodad" the other divisions hate you because that's not their thing. Brand it "Hot Brand Name Unrelated Word" and now you're part of the family even though you have no product purpose and your customers will forever be confused.
"Azure Active Directory" wasn't Active Directory, and who'd have guessed a year ago that "365 Co-pilot" would mean the Office applications in 2026. Yes really.