In the end is hardto see why they banked so heavy into it. When open AI started t o make promisses and everybody saw what it could do, Microsoft invested heavily on it, seeing some of the largest increase in its shares, and in consequence on big fat bonus for its executives.

NOw that the hype is naturally going down, and people are encountering limitations in what modern AI can do, and having more realistic expectations, Microsoft hype train stoped in middle of the hill climb.

They pretty much exchanged gradual increases in revenue for a quick but ultimally short term profit.