> burnt down one of the most famous brands in the world, MS Office, for zero reason other than to try and whitewash their Copilot name

Mac user and Office subscriber here. The wild thing is this soured me on the Copilot brand so broadly that I’ve recommended folks weighing it strongly avoid committing to it as their AI strategy. (None of them did.)

That infamous agentic OS tweet pretty much sums up the incentives and response to criticism at Redmond.