Hypergrowth can be natural. Random example but what if you designed a microblogging service and all of the sudden the biggest platform gets bought by a facist and users come flocking? You could start turning users away or you could work as fast as you can to accommodate them and make small mistakes along the way. Both of these are reasonable decisions and neither one is really wrong.

> just be sustainable, that's okay too

Not if most of your company was built on investor money.

They want their pay day!