Google's marketcap moves by Waymo's entire marketcap in a single day.

Google has a $4.1T market cap.

So a $110B valuation is not currently that significant in terms of exposure. It's only 2.7% of it overall.

> I don't see an obvious way for Waymo to get enshittified.

Raise the price?

> I presume if you invest in Google you are indirectly (but significantly) invested in Waymo, like it is with Anthropic?

You also get some Starlink.

> I don't see an obvious way for Waymo to get enshittified.

Oh ye of little faith! Here are some ideas off the top of my head, I am sure the suits at Google already have a bigger list.

  * Ads in vehicle 
  * Adjust route so you see partner companies or billboards
  * Offering alternative destinations (I see you are going to Burger King, would you rather go to our partner McDonalds?)
  * Listening to conversations in car
  * Selling ride data.

> but I don't see an obvious way for Waymo to get enshittified

My guess is that once Waymo starts to extremely take off, law makers in various cities will start to pass laws to ban them or the number of regulations will make it impossible to run at a profit. This will almost certainly happen. It will disproportionately impact an entire segment of the population and will put them out of work.

The obvious way such services enshittify is to become a monopoly by pushing everyone else out, then cranking up the prices (and lowering quality, e.g. by not cleaning the vehicles, longer wait times for better utilization, etc.)

This is Google you're talking about. They're an ads+AI company. They'll figure out a way to enshittify, even if it's not obvious.

"Please watch these ads before we start the ride. Any attempt to not look at the ads by looking away from the screen or closing your eyes will automatically cancel the ride."