alt Hacker News> If my dentist offers free rides to the office in return for my loyalty, I'm quite happy to take that.
That's actually a really interesting angle. The same way businesses often provide free parking now... what if they start providing free self-driving round trips?
E.g. spend $75 or more at Whole Foods, and get free round-trip up to 20 miles or something. Especially for bulky items like groceries where a car makes a big difference, I can totally see that becoming standard. Home Depot too. Plus entertainment like amusement parks, movie theaters, spas...
It makes particular sense for vertically integrated conglomerates like Amazon-Whole Foods which owns Zoox.
I buy Whole Foods French fries shipped to the store via Amazon logistics and purchase those at Amazon owned Whole Foods, at a discount via my Prime membership on my Amazon credit card which is processed on AWS infrastructure and I ride home on an Amazon owned Zoox that also runs on AWS infrastructure.
Amazon owns so much of the profit margin across that stack that they can afford to give rides away for example.