Marketing has too much power. They get some hairbrained scheme to goose the numbers and just slam a mandate all the way down the org. Is "Copilot" not getting enough clicks? Make every button say "copilot", problem solved. Marketing doesn't know or care what was there before, someone needs numbers up to get their promotion.

Perhaps the "consistent" naming helps them shove more through the Enterprise door.

If a large company has bought into "Co-Pilot", they want it all right? Or not, but let's not make carving anything out easy.

Just a thought.

It's because Microsoft isn't a software company. They're a marketing company that happens to make software and a few other bits.

We're now on the back end of that, where Microsoft must again make products with independent substance, but are instead drowning in their own infrastructural muck.