On the contrary, it being published in 2012 makes it feel a little closer to 20th century mode of traditional media cultural criticism which felt a little more grounded than it is now in established media.

It’s also interesting for me because it’s a small slice of insight into the cultural consciousness of people’s perceptions of the trajectory of technology and its ills & promises at the time. It may sound like I’m exaggerating how long ago this was, but it really does feel like 2015 onwards was a large disruption from the expected status quo in the West in both good and bad ways. Not just in politics (Cambridge analytica?)but also in the way the general public perceived the technology industry and the nature of the kind of force it is at large in society.