As someone for whom English is not the first language, I got stumped by the "chest freezer" and the photo of colourful bags, for good ~15 seconds, going through - "hm, must be some kind of travel thing where you bring snacks in some kind of device you carry around your neck / on your chest...why not backpack freezer then...hm, why would snacks need a freezer...maybe it's just a cooler box, but called chest freezer in some places"...

....before I took a better look of the photo and realised it's frozen stuff - for the dedicated freezer - that opens like a chest (tada).

Well, that was fun...Maybe I should get a bit more sleep tonight!