Citation needed?

Apple does a lot of things I don't agree with in the interest of share price (like cozying up to authoritarian governments) but this seems like a reach to criticize them for a feature they have put extensive effort into, rather than applauding that they resist spying and enhance customer privacy. Sure, it's an optional feature and maybe they don't push broad acceptance of it, but it's important for those that need it.

Didn’t they make it?

How do they discourage it? It’s a clearly-labeled button in the Settings app, which brings up one modal sheet explaining what will change if you turn it on, then one more button press and it’s on.