Apple's ad had a woman dressed like a Hooter's waitress to represent themselves. That makes themselves the focus of attention.

https://www.youtube.com/watch?v=ErwS24cBZPc

ah, good one. Was it Big Blue or Big Brother in general being referenced in that one? Either way I suppose Apple didn't even say much of anything about their product in that one where Anthropic is at least highlighting a feature.