> professional audience, not the general public.

Yeah but that doesn't help when the entire purpose, when what we need, is an informed general populace.

Financial Times has shocked me many times over on the quality of its reporting compared to other outlets. Even media critic Noam Chomsky says FT is often an exception in western biases

I don't think that's a useful model for a "paper of record" model like the NYT or formerly Washington Post. There's so much good to be had with a strong paper that isn't captured by it's ownership.

Business news still has paying customers, its everyone else that is flailing