As a founder, there is another angle here that is worth mentioning. Not only does AI B2B SaaS allow insourcing, it also allows there to be 10x (imaginary number) the number of companies building SaaS for the same use case. What we see in healthcare or finance for example is executive fatigue from demos, in many cases mostly vibe coded frontend UIs that entrepreneurs are using to test the market. This creates friction for businesses / SaaS companies that are unable to show how their solution is unique, well built or has a clear moat over the many others they have seen.
Bang on. I mentioned this as well. Mature SaaS companies are also expanding into each others domains. Notion is now doing email for example.