alt Hacker NewsEh, he also spent $35m on marketing, most other documentaries get a couple of million at most. So, sure, it's breaking records by tweaking the inputs on a previous unseen scale.
Eh, he also spent $35m on marketing, most other documentaries get a couple of million at most. So, sure, it's breaking records by tweaking the inputs on a previous unseen scale.
Amazon hasn't done any theater stuff like this before, this is the first year they are putting multiple streaming movies into theaters as an experiment. They usually spend money on marketing just for the platform. This was likely a big success because it was double the projected box office everyone was expecting. Even bad PR is good for business sometimes.