You must run in different circles than I, most people I know have reduced their added sugar consumption. My point was that there has been a swelling wave of anti-sugar sentiment over the last decades and it's reach the point were even RFK loudly said sugar is bad. That's the opposite of "no one bat's an eye". Of course people will ignore all sorts of advice for all sorts of reasons, but the sentiment (as shown by the decline of added sugar consumption) is there, and growing.