Hello mate, Head of Brand and Design at BK here. Thanks for the feedback, genuinely; the homepage experiment has been divisive, in a great way. Some folk love it, some folk hate it, some just can't be bothered with it. All fair.
Glad that the classic site hit the mark, but a lot work to do to make that clearer than it is; we're working on the next iteration that will sunset the CLI homepage into an easter egg.
Happy to take more critique, either on the execution or the rabbit hole.
Great of you to accept critiques, but I don't think there's anything more I can add.
You brought up Planetscale's markdown homepage rework in one of those posts and I actually think it's great... but it's also clear, direct, and has no hidden information.
I'd love to see what happens to conversions once you retire this to an Easter Egg.
I did a BK search earlier in the article and ended on the same page, decided I couldn't be bothered to play those sort of games and clicked away. The GPs link actually looks rather interesting so I'll investigate, so take this a hate-it-folk vote.