Step 2: outlets slap this disclaimer on all content, regardless of AI usage, making it useless
Step 3: regulator prohibits putting label on content that is not AI generated
Step 4: outlets make sure to use AI for all content
Let's call it the "Sesame effect"
Or
Step 1: those outlets that actually do the work see an increase in subscribers.
Alternative timeline
Step 2.5: 'unlike those news outlets, all our work is verified by humans'
Step 3: work as intended.
This would be an improvement in my book.
I'm a data journalist, and I use AI in some of my work (data processing, classification, OCR, etc.). I always disclose it in a "Methodology" section in the story. I wouldn't trust any reporting that didn't disclose the use of AI, and if an outlet slapped a disclaimer on their entire site, I wouldn't trust that outlet.