Short form video content in general is ludicrously addictive. All infinite scroll is addictive but there’s something particularly strong when it’s short videos that each deliver some kind of hook or punch line.

I landed on YouTube shorts once and started scrolling. Hours later I genuinely felt like I’d been drugged. It was shocking and surreal how powerful the effect was. Made it a point since then to never go there. I’ve never touched TikTok but I’ve heard stories of people spending every waking second on that thing.

Obviously some people are going to be more prone to it than others.