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ksectoday at 1:40 PM12 repliesview on HN

Ever since Apple moved to Services Strategy in 2014 it has been like this. Services were not there so they could provide a better experience for its "customers". I use the word "customer" here which is what Apple / Steve Jobs used to call their loyal fans, and not user. But to further growth their Revenue pie because they foresee iPhone one day will stagnant.

You now have Apple Fitness+, Apple TV, News, Music, Arcade. None of these are of any quality of what Apple used to be. It is really sad.

Oh and the most iconic thing? Apple was the one who tried to kill internet ads between 2017 - 2020.


Replies

D13Fdtoday at 2:01 PM

Fitness+ is actually super high quality, really well integrated with Apple’s products, and fun to use. I love it. I would happily pay the monthly Apple fee just for fitness+. I hope they don’t change it.

If there is anything that represents a “services strategy” like the Apple of the Jobs era, it’s fitness+.

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StilesCrisistoday at 7:11 PM

They tried to kill _competitors'_ ads. Everyone else gets "Ask Not to Track" while Apple gets "Personalized Ads." It's so glaring once you see it.

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tonyedgecombetoday at 2:41 PM

TV is pretty good even for my English sensibilities. Severance is some of the best television I’ve seen in a long time.

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kyriakostoday at 7:09 PM

As someone who owns zero apple hardware, I feel like Apple TV (the service) is probably the most consistent producer of high quality TV shows.

jangxxtoday at 1:54 PM

I actually like Fitness+, it got me working out for the first time in my life.

browningstreettoday at 5:52 PM

Against Youtube Music and Spotify, Apple Music rates quite well, at least IMO.

mghackerladytoday at 4:03 PM

Apple Arcade is pretty good, I imagine it's good for parents that want to make sure their kids are playing actually decent games instead of whatever slop you find on the app store or roblox

esskaytoday at 2:07 PM

Arcade is comically poor value. I can't tell if Apple doesn't care, or they're just so deluded due to their insular nature and crap attitude towards gaming that they genuinely think its a good service to offer mediocre mobile games for a premium.

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addictedtoday at 1:58 PM

"customer" is a much better term IMO. It indicates this is ultimately a transactional relationship where both sides have certain responsibilities. The customer the responsibility to provide the money, and the provider receiving the money has a responsibility to provide the customer with something, products or services, of value that makes their lives better.

"user" is a worse term. It suggests that the "user" is simply utilizing the provider's products/services, and therefore they can't really complain about whatever the provider chooses to do in return, because the "user" can simply stop using.

It's also not a coincidence, IMO, that drug addicts are also called "users" since "user" implies a one way dependent relationship and that's what all the tech companies have been trying to create.

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abustamamtoday at 5:35 PM

"The only people who call customers 'users' are drug dealers and software companies."

dangustoday at 3:00 PM

> You now have Apple Fitness+, Apple TV, News, Music, Arcade. None of these are of any quality of what Apple used to be. It is really sad.

News+ is the only one of these that has poor quality.

Apple Music is extremely good, and pays artists better than many other platforms like Spotify. Unlike Spotify it isn’t enshittifying the product with AI music, video, and podcast distractions. The software is good quality, native code, not a web wrapper. Plus, there’s a classical music focused version that’s entirely separate.

Fitness+ is a premier product in the space. Have you tried it? The workouts sync with your watch and it has top tier video production quality along with a ton of thought put into accessibility.

Arcade probably does need to have more games added and more attention paid to it, but it’s basically the only place to get mobile games that aren’t stuffed full of gambling mechanics, pay to win, and advertisements.

Apple TV+ is literally the new HBO. They produce some of the most critically acclaimed shows on the planet, and broke the record for number of Emmy nominations by a single studio last year. The software is actually good, which is only really true for TV+ and Netflix. The production values, bitrate, and technology integration (Dolby Atmos/Vision etc) is second to none. MLS coverage by Apple is also top tier, again, with other sports networks regularly broadcasting mediocre quality (bad colors, muddy details, poor on-screen graphics). They’re also getting F1 for US viewers which is almost certainly going to be an improvement over the status quo.

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xwkdtoday at 2:43 PM

Over the past decade, there's been a lot of regulation forcing Apple to open up their "Apple only" integrated platforms.

It used to be the case that if Apple wanted to build a walled garden / cathedral, then in order to compete in the hardware marketplace they had to provide software that didn't suck. You knew that if you bought an Apple product, there was reasonable assurance that everything was tightly integrated. If it wasn't, you'd go buy a market alternative (Android, PC). In my mind, this means that they spent a lot of time and dev resources (i.e. money) on their Frameworks. I think it showed. Time was spent on design. They focused on opening up capabilities "the right way."

Now that's pointless. If the iPhone is just an Android phone with a different coat of paint, then dev resources are going to be shifted to a place where Apple can distinguish themselves in the market, where they have platforms that they can control: Services.

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