TikTok has a lot of issues, such as privacy, dubious content, 'brainrot', etc. I don't want to seem like I'm necessarily defending TikTok specifically here.

But this really just stinks of Regulatory Capture to me. Their main argument is that the consumers like to use the app too much?

Why? Because it's smarter and not as enshittified as the competitors?

I'm sure if youtube, facebook, reddit, etc reduced the number of ads, and started showing more relevant content that people actually cared about, they too would start being "more addictive". Do we really want to punish that?

What's the end goal here?