I do think it's addictive, but also the very idea of media in general is to keep you around. Television channels try to display content their viewers enjoy, but they can only target broadly. The web allows sites to have way more personal recommendations, but banning it is essentially banning sites because people enjoy it too much.

I think short form content especially is basically brain rot, but I also don't know how you ban something simply because it's too good at providing content people enjoy. The result would just be a worse experience across the board, is that a win?

I guess a forced 5s video saying take a break after 20 minutes of doom scrolling wouldn't be the end of the world, but truely making it illegal doesn't make sense.