Sure, it's typical Wolfram, inviting the typical criticism. If you can understand what he's talking about at all then you won't be very convinced it's new. If you can't understand what he's talking about, then you also won't be interested in the puffery and priority dispute.
The rest of his stuff tagged ruliology is more interesting though. Here's one connecting ML and cellular automata: https://writings.stephenwolfram.com/2024/08/whats-really-goi...