$35/iPhone user is not “per corporate white collar worker”.

Think outside the coastal high paid SWE bubble and realize vast swathes of people use 5 year old phones on a $25/phone family mobile plan.

Retirees, youth, blue collar, lots of people who don’t want/need AI or wouldn’t fork out $140 for their family of 4 to access it.

$35/head is a pretty high bar if you compare to per capita total streaming subscriptions across music and movies across all providers for example.