The difference between “PKI” and “just signing with a private key” is the trusted authority infrastructure. Without that you still get the benefit of signatures and some degree of verification, you can still validate what you install.
But in reality this trustworthiness check is handed over by the manufacturer to an infrastructure made up of these trusted parties in the owner’s name, and there’s nothing the owner can do about it. The owner may be able to validate software is signed with the expected key but still not be able to use it because the device wants PKI validation, not owner validation.
I’ve been self-signing stuff in my home and homelab for decades. Everything works just the same technically but step outside and my trustworthiness is 0 for everyone else who relies on PKI.