logoalt Hacker News

djoldmanyesterday at 6:10 PM1 replyview on HN

> nitpick: most users don’t care about these things until something goes significantly wrong and it impacts them, e.g. a massive data breach or persistent global downtime.

> then they get angry. very angry.

Yes, this has a lot of overlap with how humans differ from "Homo Economicus" [0].

Humans generally can't find out, don't know, care to know, have the time to research, or are expert enough to understand the ramifications of decisions perfectly (or adequately to some definition of adequate).

However, they do understand price!!! So you end up getting cheap stuff that everyone chooses because they don't understand how they lower their future risk or save money over the long run with a more immediately expensive option.

This, also, has been true for a long long time. Humans are far more likely to choose the cheap option if they don't believe or understand the expensive one.

Incidentally, this is somewhat rational given that marketing half-truths are rampant.

[0]https://en.wikipedia.org/wiki/Homo_economicus


Replies

rescriptingyesterday at 6:21 PM

I've noticed this is leading to less high quality products being produced in general. If the only real axis people understand is price then products can't compete on quality/durability/maintability/etc, and so they're pushed aside to lower the cost.

A recent example: I've bought many articles of clothing from Eddie Bauer over the years because they have been generally high quality and durable, and even so are only a bit more expensive than other brands. However just last week they filed for bankruptcy. Sure, the company could have been mismanaged, but I'm sure competition from fast fashion brands with rock bottom prices didn't help.

show 3 replies