alt Hacker News> With something more descriptive like, "Escape from Shawshank" or just "Prison Break" people would have been more interested to see it.
But maybe that would have killed the real market for people who wanted a deep subtle movie.
Despite its disappointing box-office returns ...
...It went on to become the top rented film of that year.
also
While finances for licensing the film for television are unknown, in 2014, current and former Warner Bros. executives confirmed that it was one of the highest-valued assets in the studio's $1.5 billion library.