> And do we really need orders in 60 minutes?

Probably not necessary, but it can be quite convenient.

In the late '90s a company called Kozmo.com was doing 60 minute delivery in several cities of some basic food and snack, games, CDs, DVDs, magazines, books, and some other things.

It was pretty nice one night when I started watching "Seven Samurai" on a basic cable channel, and about 30 minutes in got annoyed at the number of commercial breaks they were inserting. During the next break I popped onto the computer, ordered the movie on DVD, along with some microwave popcorn and some drinks. I then went back to watching on TV.

About 15 minutes later their driver showed up, and 5 minutes after that I was watching from the DVD and eating my popcorn.