The social media cycle:
1. Quality brings success
2. Success brings popularity
3. Popularity brings idiots
4. Idiots destroy quality
> Geeks, MOPs, and sociopaths in subculture evolution
https://meaningness.com/geeks-mops-sociopaths
> Subcultures are dead. I plan to write a full obituary soon...
Written in 2015
"L'enfer, c'est les autres" seems to work on a few levels.
One small change, replace idiots with monetization.