> If AI was so good at reducing work, why is it every company engaging with AI has their workload increase.

Heavy machinery replaces shovels. It reduces workload on the shovel holders, However, someone still needs to produce the heavy machinery.

Some of these companies are shovel holders, realizing they need to move up stream. Some of these companies are already upstream, racing to bring a product to market.

The underlying bet for nearly all of these companies is "If I can replace one workflow with AI, I can repeat that with other workflows and dominate"