Not just butterflies, birds too! But what selection pressure drove the evolution of these structural colors? Presumably signaling, the opposite of muted, camouflaging colors.

Also, as many might know, blue eyes are the result of a lack of pigment (eumelanin). The iris is translucent, but Rayleigh scattering preferentially backscatters blue photons. Green eyes have some pigment, making them a mix of brown and blue.