> Why hasn't gamification of safe driving habits been built directly into the car itself before now?
I am so glad it hasn't. Data point of one, but gamification now has the opposite effect on me: it's such a well-worn pattern that it just annoys me. It was great when it was novel. I wonder how many others feel the same but without sampling it's hard to know.
I concur with you regarding gamification. When I am aware of the gamification it fills me with exhaustion to annoyance to extreme frustration. This is especially true of things that I want to use for one purpose.
I also think some of the car sensors (Subaru especially) that are trying to make you safer are notoriously bad.
I also find the random “coffee break” notice on Subarus frustrating.
My personal examples: “eyes on the road” - triggered frequently by one pair of sunglasses I have, looking left to check blind spot, checking mirrors, etc.
“Hands on the steering wheel” - triggered occasionally on long drives when I have been giving input, but very light input.