One thing that could happen is that someone might decide to vibe code a Discord clone, without all the extra crap. I'm sure there are people out there doing this already.

There's this interesting arc of growth for apps which are successful. At first users love it, company grows, founders get rich, they hire expensive people to develop the product and increase revenue until eventually the initial culture and mission is replaced by internal politics and processes.

Software starts getting features which users don't want or need, side effects of the company size and their Q4 roadmap to 'optimize' revenue|engagement|profits|growth|...

Users become tools in the hands of the app they initially used as a tool. This model worked well so far and built some of the biggest companies in history.

AI could make this business model less effective. Once a piece of software becomes successful and veers off into crap territory, people will start cloning it, keeping only the features that made that software successful initially. Companies who try to strong arm their users will see users jump ship, or rather, de-board on islands.

At least I hope this will be the case.