alt Hacker NewsThese sorts of advertisements make no sense for me. Who is the buyer? Some senator on some appropriations committee? Maybe some nato equivalent? And they need a 10 second flyover during a superbowl to be reminded of the existence of the f-35 program?
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> Who is the buyer?
With your tax money. With your votes.
They're there not to sell you a plane directly but to make you happy with the money spent. To make you excited about the machines.
Think of it as a political ad, not a sales ad
> Who is the buyer?
Who do you know who is currently sitting in a seat of massive power in the US Government, watches TV and says things like, "I need to have that! Why do we not have that already? It will project strength, and all the best governments project strength at every opportunity!"
Again, 99.999% of the viewers aren't really in the position to finance a $120 million fighter jet. However, the ~0.001% that are in that position will probably be watching, and feel FOMO for not having the iPhone of strike fighters.
Even if it only moves the needle on 2-3 sales every decade, the ROI is probably great.
If you see it on the DC metro, the buyer is a Hill staffer or a Pentagon action officer; if you see it at the Super Bowl, the buyer is you (assuming you're an American taxpayer), to help maintain a certain amount of public political capital when Congress starts looking at whether they want to fully fund TR-3 and Block 4. Cutting a military program popularly seen as successful is a whole lot harder than cutting one popularly seen as a wasteful failure, and doesn't garner the politician behind it nearly as much positive PR.