alt Hacker NewsAnother way of describing this - they find people lose interest almost immediately, and so if you want to actually show a consumer something new, you have to get to the point with your ad.
Another way of describing this - they find people lose interest almost immediately, and so if you want to actually show a consumer something new, you have to get to the point with your ad.
I'm not sure that's a fair characterization of a policy that promotes ads that hook the user within the first 200ms.
200ms isn't enough time for significant information to be transmitted to a person and for them to process it. You don't 'get to the point' in 200ms.
That means that the way to the user's brain and attention is with some irritating little jingle, a picture of a bunny beating a drum, cartoon bears wiping their asses with toilet paper, a picture of a caveman salesman or a picture of an absolutely artifical thing that looks like food but isn't. Stuff that stands out as unnatural.
But that isn't enough. You gotta pair it with spaced reeitition. Let them think about this every time they take a shit in the office. Hammer them with the same shrill sounds and garish images on every commercial break. Or after every couple of songs they're trying to listen to on youtube. Or in institials that are algorithmically optimized to pop up in their feed as they mindlessly scroll looking for gossip about their neigbhours to scratch that social group animal itch in all of us.