alt Hacker NewsI'm surprised that Canada doesn't seem to be talking about doing this.
We've already got a strong payment processing brand with Interac, it's used daily for millions of debit transactions, and supports all the features you'd expect (in Canada) from a payment card (tap, chip&pin). There's also the MasterCard Debit and Visa Debit branding which seem to bridge debit transactions to the MasterCard and Visa networks. And there's already Interac-capable terminals basically everywhere that Visa and MC are accepted.
My thought is that Interac should launch a credit card brand called "Interac Credit". The actual credit would be via the banks, just like it is with Visa and MC. Interac already has the relationships with merchants and banks to make this happen, and it has the mindshare with consumers to make it successful.
This would still rely on Visa/MasterCard allowing dual-branded credit cards for overseas transactions, which isn't a very common arrangement. The only market that has this is in Asia where there are UnionPay + Visa/MasterCard dual branded cards and I suspect that the reason they allow this is because the market is huge, especially compared to Canada.
Also Interac does not do online transactions outside of some very specific merchants that take Apple/Google Pay transactions. This is how Interac reduces fraud risk, which is why interchange rates for Interac are so low.