alt Hacker NewsMuch of consumer preference doesn't originate from the consumers' own minds, though. It's shaped largely by marketing, and in the US car companies have been pushing bigger, boxier, more plush, and more expensive with its ad spend and incentives for decades now. It's way easier to find a dealership offering 0%-2% financing on some aircraft carrier of a vehicle than it is on a small car.
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This is a roundabout way of saying Americans are willing to spend more money on bigger car because they like them better.
Aside from urban cores with limited parking and lots of narrow streets, it’s obvious that “bigger” means more utility regardless of marketing. You can fit more people and more stuff more comfortably (apparently people really prefer the spacious people room even above room for stuff). People are not being brainwashed by ads.
Americans' appetite for small cars seems to be linked pretty closely to the inflation-adjusted price of gasoline. Automakers always want to push more premium vehicles, because they make their margins selling to people with more money to buy more features, more space, more performance. The low end of the market is lower margin and you have to make up for it with volume.
When we hit another recession, we'll see smaller cars appear again.