Partially, but also as an easy attack on "bad big tech" and AI - it wins votes right as primary season starts gearing up [1] during what is being treated by both the DNC and the GOP as a highly competitive election [0].
Ed Markey is going to face a severely harsh primary this election cycle (as are other incumbents in both parties this season).
[0] - https://www.axios.com/2026/02/06/gop-senate-midterms-2026