Average price of a new vehicle in the US is $50,000. This is priced appropriately considering total cost of ownership delta against a combustion vehicle. Rivian needs more volume for prices to decline from manufacturing efficiency at scale.
Are you sure about that? The cost of repairing even minor collision damage on a Rivian is ridiculous.
People keep repeating this uncritically. There is a car-debt crisis, and wages haven't kept up with house/car costs.
We have one person saying "well in Californian wages..." and another saying essentially that 50K isn't a lot of money when the average SALARY is $66K/year.
A cursory search of the web shows that TCO for EVs in the US is higher than ICE for all but high mileage commuters. Wish it wasn't the case, but insurance alone is a 30% premium.