I'm a little confused why you think that's wild; It's pricing is inline with other BEV's in the Canadian market at least; it's comparing with the Model Y, the Equinox, the Blazer, the Mach e, the Ioniq 5, the EV6, the BZ4, and the Aryia.

Typically speaking you're going to spend $10,000 to $13,000 more then an equivalent gas car for a BEV vs a comparable gas car in Canada.