Even if you talk to users, you can do it the wrong way. Big companies are incentivized by the stock market to care more about new users than existing ones because their only focus is growth. Growth can't be rooted in your existing users is a common feeling in product management circles. If you try to do things for people other than your existing users, then you end up doing odd stuff that at best is a mild annoyance. More likely you hurt their ability to continue using the app.