Nobody is going to even do anything about SimilarWeb for pulling this off? My understanding from the article is that they're actively behind this.

When I was the CTO in a previous role, SimilarWeb approached us. I read through the code snippet they gave us to inject onto our site. It was a sophisticated piece of borderline spyware that didn't care about anyone in the entire line of sight - including us. They not only were very persistent, they also had a fight with our management - for refusing to use their snippet. They wanted our data so bad (we had very high traffic at the time). All we wanted was decent analytics for reporting to senior management and Google had just fucked up with their GA4 migration practices. I switched them to Plausible.io and never looked back. It was the least I could do, we had to trade-off so many data points in comparison to GA, but still works flawlessly till date. Fuck SimilarWeb.